A newsletter from Advisor For Hire

Down To It

Get past the symptoms. Figure out what actually needs solving.

Latest issue

Knowing the Playbook Isn't the Same as Playing the Game

Knowing what to do can give you the false confidence that you know how to do it. On the gap between understanding a concept and having the judgment to execute it — in management, hiring, pricing, and why AI makes real experience more valuable, not less.

Read the full issue →
Previous issue

Your SOP Might Not Be the Problem

Writing another SOP might be a complete waste of your time. Before you rewrite a process, diagnose who owns the outcome, who's responsible for the work, and whether the SOP itself is actually the problem.

Read the full issue →
Earlier issue

Not All Revenue Dollars Are Earned Equally

Your revenue can be growing while your business is getting worse. Here's how to actually diagnose why — cash, revenue quality, cost, or infrastructure — before you assume growth itself is the problem.

Read the full issue →
Stay in the loop

Get Down To It delivered first.

Every issue goes to subscribers before it's posted here. No spam, no drip sequence — just a real newsletter on business decisions.

Subscribe to Down To It